SAN FRANCISCO —    In its ongoing quest to gather daily images of every location on Earth, Planet Labs plans to launch 250 satellites in 2016, far more than the company needs to serve its customers.

“We plan on launching more than we need because you can’t have a failure and say, ‘Oh [shucks]. I need to get another launch,’ because that will take two years,” said Chief Executive Will Marshall. “We have redundancy built into our planning process.”

That redundancy enabled Planet Labs to continue providing imagery to its customers in spite of losing 26 Flock 1d satellites in the October 2014 failure of the Orbital Sciences Antares rocket and eight Doves, also known as Flock 1f, in the June 2015 breakup of the SpaceX Falcon 9. Planet Labs has launched 101 cubesats on nine launch vehicles since the company was established in 2010.

Although Planet Labs has flown its spacecraft on many different rockets, Marshall is clearly frustrated by a lack of launch options, frequent flight delays and the cost of reaching orbit. Planet Labs experiences an average delay of about a year from the time a launch provider says its rocket will takeoff and the actual launch. “The launch industry is peculiarly unsatisfying to its customers,” Marshall said Nov. 10 at the NextSpace Investor Conference here.

Planet Labs would prefer to send its cubesats into orbit on less expensive launch vehicles with higher failure rates than the rockets currently flying. “We would prefer it to be 10 times cheaper but with an 80-percent probability of success rather than a 90-percent probability of success and the current price,” Marshall said. “No one is building a launch vehicle for that kind of market.”

That type of innovation probably would come from companies with no plans to send astronauts or commercial spaceflight customers into orbit. “Most of these launch vehicles are associated with humans and for humans you want to make sure they’re safe,” Marshall said. “We don’t care about safety for our small satellites.

“If a few of them blow up, it doesn’t matter.”


Debra Werner is a correspondent for SpaceNews based in San Francisco. Debra earned a bachelor’s degree in communications from the University of California, Berkeley, and a master’s degree in Journalism from Northwestern University. She...