Plan, measure, and succeed with SpaceNews
Hurricane Milton, as seen from the International Space Station, over the Gulf of Mexico on Oct. 8, 2024. Credit: NASA
Rates & Specs
| Name | Avg CTR | Size | CPM |
|---|---|---|---|
| Right Rail, lower | 0.27% | 300×600 | $50 |
| Right Rail | 0.35% | 300×600 | $85 |
| Header | 0.33% | 970×250 | $85 |
| Super Header | 1.9% | 1100×600 | $110 |
| Max Header | 1.95% | 2000×500 | $140 |
| Interstitial | 1.34% | 640×480 | $140 |
| Video header or right rail | 970×250, 300×600 | $95 | |
| Dynamic ads (slide in, hiring, 3-D cube & more) | Various sizes | $110 |
| Specifications | Image type |
|---|---|
| All Sizes | JPEG, GIF, PNG Max file size: 350kb, Max length: 15 seconds, Max loops: 3 times |
| Name | Schedule | Audience Size | Avg Open Rate | Cost | Sizes |
|---|---|---|---|---|---|
| First Up | Monday-Friday | 15,875 | 42.68% | $4,180 week | 728×180, 728×400 |
| Military.Space | Tuesday | 13,608 | 40.84% | $2,750/send | 728×180, 728×400 |
| SNTW | Friday | 17,926 | 40.01% | $2,750/send | 728×180, 728×400 |
| SpaceNext:AI | Thursday | 33,717 | 35.34% | $2,500/send | 728×180, 728×400 |
| Direct Send | Thursday | 28,123 | 32.75% | $8,000/send | Custom Content |
| File Type | Specifications |
|---|---|
| JPEG, GIF, PNG | Max file size: 350kb, Max length: 15 seconds, Max loops: 3 times |
| Native Ad Specs |
|---|
| Transparent logo, image sized 728×400(JPEG, GIF, PNG), & 100 words of copy |
| Requirements | Specifications |
|---|---|
| Delivery document | Word, 1000-3000 words of copy, headline, callout quotes & formatting instructions |
| Header Image | 1200px x 662px minimum |
| Visual assets | 2-3 visuals; headshots, photos, charts, videos, logos & URLS Full-width (879px width) or half-page (500px width) |
| Exclusive Ad banners | Sized any and all: 970×250, 300×50, 300×600, 300×250 |
| Promotional Package | 50,000 SN ad impressions online, 1 social post each to X, LI, FB, and 1 SN newsletter post directing to article |
| Cost | $6250k-$12500 for 3 or 7 day campaigns |
| Placement | Content remains on the HP for the campaign duration then remains available in the archives indefinitely |
| No Editorial Involvement | All sponsored content is exclusive of SN editorial involvement and will be noted as advertiser content |
| Archive | https://spacenews.com/section/sponsored-content-archive/ |
| Type | Cost |
|---|---|
| Newsletters (daily and wrap up) | $4k-$8500 |
| Online Conference Sponsorship | $6k-$25k |
| SN Virtual Event | $10,500-$22k |
| Sponsorship | Specifications |
|---|---|
| Virtual Event | One minute live or video intro Ad banners: JPEG, GIF, PNG, HTML5 Ad sizes: 970×250, 300×600, 300×250, transparent logo Max file size: 300k, Max length: 15 seconds, Max loops: 3 times 100 words of copy |
| Conference | Transparent company logo Ad banners: JPEG, GIF, PNG, HTML5 Ad sizes: 970×250, 300×600, 300×250, transparent logo Max file size: 300k, Max length: 15 seconds, Max loops: 3 times SpaceNews has online, newsletter, sponsored content, and social options targeting trade shows and space industry events. |
Sponsored social posts will be sent from SpaceNews’s X (formerly Twitter), LinkedIn and Facebook accounts.
| Type | Cost | Specifications |
|---|---|---|
| Social | $1600/ 1 post to each platform | Please send copy, hashtags, mentions, and urls as well as graphics sized for the each platform |
| Print Page | Required Size | Text Safe Area | Rate |
|---|---|---|---|
| Half-page | 8.5″x5.5″ | 7.0″ X 4.8333″ | $5500 |
| Full-page | 8.5″x11″ | 7.875″ X 10.375″ | $8800 |
| Front cover banner | 7.5″ x 1.6″ & 3.8″ x 1.6 | $3850 | |
| 2-page center spread | 16.75″x11″ | 16.125″ X 10.375″ | $16,500 |
| 4-page coverwrap with 5th back page | Contact for details | N/A | $25,000 |
| Specifications |
|---|
| SpaceNews is printed web offset, saddle stitched and trimmed. Please submit 8.5″ x 11″ artwork with no crop marks. Final publication size is 8.25” x 10.75”. All advertising art must be corrected for a 20% dot gain and the use of SWOP standards. Images must be CMYK. No spot color or PMS. EPS or PDF format. SpaceNews is published on Mondays. Space deadline is 10 days prior to the issue date and creative deadline is NOON WEDNESDAY 5 days prior to the issue date. Need additional time, ask about possible extensions. Cancellation for coverwraps, spreads, and cover placements is NOON MONDAY, three weeks prior to ad closing date. Cancellations after creative closing date will result in full payment. |
Produced each weekday, SN First Up Audio will be prominently featured on the homepage. The homepage sees an average of 13,000 daily page-views. Additionally, First Up Audio will be promoted on social channels daily, which have over 199k social followers, and the audio is archived on the site.
| Description | Cost |
|---|---|
| First Up Audio | $1500/wk (5 days) |
| SpaceNews Weekly Video Podcast, debuting JAN 2025 | $15,000/month (4 episodes) |
| Assets Required |
|---|
| – 40-word or less ad read Word document – Transparent logo – URL |
| Description | Cost |
|---|---|
| SpaceNews Icon Awards | $3k-$30k |
| SpaceNews Cocktails and Convo quarterly events | $5k-$25k or Exclusive $45k |
How to plan a campaign buy
| What is CPM? | CPM is cost per thousands. |
| How to calculate the cost of a campaign? | Consider the campaign goals, evaluate average CTR(click-thru rate) rates by ad size, and determine the appropriate number of impressions needed to reach goals during the campaign timeframe. |
| How to determine the correct number of impressions? | To determine the campaign cost multiply the number of ad impressions by the CPM rate, then divide by 1000 (150,000 ad impressions x $60 CPM rate/1000 = $9000 |
| How are ads served? Will my ad stay parked on a certain page? | Ads are served across all pages on the website and are served evenly throughout the campaign duration. |
| What is the correct amount of impressions? | Consider the preferred share of voice for your desired campaign. SpaceNews sees 13,000 homepage pageviews daily and around 65,000 pageviews across the full site. Average campaigns run 50,000 impressions/3 weeks |
| Can I target ads? | Yes, ads can be shown to specific geo locations or be served alongside news topics such as NASA, commercial space or smallsats for example. |
Self-serve Ad Purchase
Ready to launch your ad campaign directly on the SpaceNews site? With our self-serve portal, it’s never been easier or faster to purchase an online ad campaign under $2,500 for 35,000 impressions.
CPM Calculator
Follow these steps to use the calculator:
- Enter any two amounts
