Official NASA Twitter Feed Wins Social Media Award
NASA’s Twitter feed has won a Shorty Award for the best government use of social media.
The Shorty Awards, which were announced March 26, honor the best of social media across many different sites, including Twitter, Facebook, YouTube, Tumblr and Foursquare. The nomination for NASA’s official Twitter account, @NASA, cited the space agency’s efforts to get people — especially kids — interested in science.
“The Obama administration has placed a high priority on openness and on-line communications, and @NASA is honored to be recognized for its social media efforts with a Shorty Award,” David Weaver, NASA’s associate administrator for communications, said in a statement. “We are inspired by the social media community and their passion for sharing our compelling story of reaching for new heights and keeping America the world leader in space exploration.”
The award is NASA’s third Shorty overall. The space agency won one in 2009 for its use of Twitter during the Mars Phoenix Lander mission, which found water ice just beneath the dirt near the red planet’s north pole.
Further, astronaut Doug Wheelock won the Real Time Photo of the Year Shorty in 2011 for his “Moon from Space” snapshot.
The @NASA feed has more than 2 million followers, and the space agency maintains presences on Facebook, Google+, Flickr, and other platforms. NASA also frequently holds events called Tweetups, which allow its social media followers to attend functions and interact with NASA engineers, scientists and astronauts.
The Shorty Awards, which some call the Oscars or Grammys of social media, have been held every year since 2009. This year’s winners were announced at the Times Center in New York, during an event hosted by Samantha Bee and Jason Jones of Comedy Central’s “The Daily Show.”