Maxar oceanographic data fuels SiriusXM Fish Mapper

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PARIS – Maxar Technologies will provide oceanographic data and saltwater fishing recommendations for SiriusXM’s new Fish Mapping service announced Sept. 9 and available on Garmin International’s GXM 54 satellite weather receiver.

“Through our extensive experience in artificial intelligence and machine learning, Maxar gathers content from many sources and combines it with our powerful geospatial analytics system to deliver insights and answers that help customers be more predictive in their decisions,” Jeff Culwell, Maxar chief product officer, said in a statement. “For SiriusXM Marine’s Fish Mapping service, we’re providing real-time intelligence that will give serious anglers a leg-up on the competition and help casual anglers enjoy more successful fishing trips.”

This is not a new business for Maxar. The company has created oceanographic datasets that highlight fishing recommendations for more than 20 years, according to the Sept. 9 new release. Through SiriusXM, Maxar is extending the service.

SiriusXM’s Fish Mapping service is designed, for example, to help mariners locate specific game fish, view sea surface as well as sub-surface temperatures and identify areas of heavy plankton concentration.

“We are extremely pleased to team up with Garmin and Maxar for the launch of this game-changing new service,” Dave Wasby, SiriusXM vice president for aviation, marine, and music for business, said in a statement. “With Garmin’s GXM 54 receiver, anglers can view graphical fishing information directly on the boat’s display. The images are refreshed automatically, without customers needing to initiate a new data request. This easy-to-use service will help anglers identify where game fish are likely to be biting – saving time to reach the best spots for a good day of fishing.”

Garmin and SiriusXM have offered marine products for more than a decade, Dan Bartel, Garmin global consumer sales vice president, said in a statement.

“We’re proud to be the first to offer the new Fish Mapping service with our GXM 54 antenna,” Bartel said. “With Fish Mapping content delivered straight to your Garmin chartplotter, you’ll gain added awareness and confidence on the water so you can focus on what’s most important – finding and catching fish.”