Intelsat today launched a new brand identity which focuses on how the
company inspires connections with people, businesses and partners around the
globe. The center point of the brand is a new visual identity that includes
three panels that intersect to form the letter “i” in the middle,
representing how Intelsat is a bridge that helps its customers and their
worlds connect. The word mark for Intelsat is no longer spelled in all upper
case letters, as an acronym, but with an initial capital “I,” as the proper
name of the company.
Intelsat CEO Conny Kullman, speaking today at the Satellite 2001 conference
here this week, commented, “Our key challenge in developing this brand was
to show how our resources and technology in the sky make people’s lives on
earth better — how we create opportunities for our customers by connecting
the world. We also wanted our new brand identity to reflect collaboration,
innovation, flexibility and partnering, as these are the drivers that we
believe will be key in our future. We are aligning our business practices
and priorities with the marketplace, and we believe that this new brand
projects Intelsat as a modern, customer-centric company, geared for the
future.”
At the same time, Intelsat also announced that it had redesigned its web
site to conform to the new brand look and feel.
Intelsat is an international communications provider offering Internet,
broadcast, telephony and corporate network solutions around the globe
through its fleet of 19 satellites. For nearly four decades, many of the
world’s leading telecommunications companies, multinational corporations and
broadcasters in more than 200 countries and territories have relied on
Intelsat satellites and staff for quality connections, global reach and
reliability.
For further information, please contact us at media.relations@intelsat.com
or at +1 202-944-7500.
Some of the statements in this news release may constitute “forward-looking
statements” that do not directly or exclusively relate to historical facts.
These forward-looking statements reflect our intentions, plans,
expectations, assumptions and beliefs about future events and are subject to
risks, uncertainties and other factors, many of which are outside our
control. Important factors that could cause actual results to differ
materially from the expectations expressed or implied in the forward-looking
statements include known and unknown risks. Because actual results could
differ materially from our intentions, plans, expectations, assumptions and
beliefs about the future, you are urged to view all forward-looking
statements contained in these news releases with caution. Intelsat does not
undertake any obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
