An experimental Social Media Campaign on Facebook for ISRO’s Mars Orbiter Mission was initiated in October 2013 to create general awareness regarding the objectives, mission milestones and the accomplishments. The page (www.facebook.com/isromom) was widely acclaimed as it garnered approximately 3 Lakh followings in its two months of existence. It is evident that social media platforms offer an unprecedented opportunity of connecting to each and every individual in the country. It is deemed prudent to extend the scope of this experimental Social Media Campaign to entire space programme and enhance the public outreach of ISRO.
In view of the above, social media pages on Facebook and Twitter have been initiated for ISRO with the following objectives:
– Create awareness on the objectives, mission milestones and accomplishments of ISRO’s key programmes and initiatives.
– Provide mission updates in near real time.
– Maximise ISRO’s outreach through these social media platforms.
While it is obvious that, ISROMOM- the previously created Facebook page on the Mars Orbiter Mission would be continued as usual, the new social media pages (On Facebook and Twitter) can be reached from ISRO web portal or directly through www.facebook.com/isroofficial and www.twitter.com/isroofficial.
ISRO re-affirms that it does not take any responsibility for any content hosted on the fake and illegitimate social media pages bearing the names of ISRO, Mangalyaan, Bhuvan, etc., as already identified in the press release of December 16, 2013.
