The growing practice of streaming on-demand video to laptops, tablets and cell phones is changing how content distributors think about reaching their audiences. This “personalization of content” is also having an impact on the global satellite business and could result in a broad realignment between broadcasters and those companies adept at adding value to the content by delivering it on-demand through niche, local and interactive TV channels.

The growing practice of streaming on-demand video to laptops, tablets and cell phones is changing how content distributors think about reaching their audiences. This “personalization of content” is also having an impact on the global satellite business and could result in a broad realignment between broadcasters and those companies adept at adding value to the content by delivering it on-demand through niche, local and interactive TV channels.