ULA is promoting a concept called CisLunar-1000. The name comes from the concept’s long-term goal: 1,000 people living and working in cislunar space within 30 years. That’s possible, the company believes, if it can lower launch costs through the use of resources on the moon and elsewhere.

Tory Bruno, ULA’s president and chief executive, has promoted CisLunar-1000 in speeches and in social media, and the company even produced the seven-minute video, presented here, describing that long-term plan.