The organization that runs the portion of the International Space Station designated a U.S. national laboratory hopes that a change in branding will increase the awareness, and utilization, of the facility.
Uncertainty over the timing of the orbiting outpost’s retirement and the eventual transition to one or more new platforms is making it challenging for companies to attract investors and plan for the future.
Delta Faucet Co. and Goodyear Tire & Rubber Co. announced partnerships July 24 with the Center for the Advancement of Science is Space to send microgravity experiments to the International Space Station later this year.
If a new commercial space station is “paid for by Taco Bell, it will be the Taco Bell Space Station,” said Benjamin Reed, deputy director for the NASA Goddard Space Flight Center’s Satellite Servicing Projects Division.
Despite reports that the administration will seek to end NASA involvement in the International Space Station in the mid-2020s, the nonprofit organization that operates the national laboratory portion of the ISS is more concerned with near-term utilization issues.