SpaceNews Marketing Minute | No, you’re not imagining things
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No, you’re not imagining things
Your commute really was longer Tuesday. Traffic analysts call it “September shock — that sudden return to bumper-to-bumper traffic after languid August, which typically has some of the lightest traffic of the year
The same used to be true for SpaceNews.com. But not this year. August engagement held steady with June and July, averaging 900,000 monthly page views. More than 250,000 people visited SpaceNews.com in August — a 76 percent jump over last August. Engagement was up, too: 64 percent more sessions; 44 percent more page views. There’s never been a better time to advertise on SpaceNews.com, the space industry’s best-read B2B website.
Time’s running out
Bonus copies of the Sept. 12 issue of SpaceNews are going to four shows:
- The International Astronautical Conference Guadalajara, Mexico
- AIAA SPACE 2016 Long Beach, Calif.
- The Advanced Maui Optical and Space Technologies Conference, a Space Situational Awareness-focused conference where SpaceNews milspace reporter Mike Gruss will be moderating panels.
- AFA Air, Space & Cyber Conference National Harbor, Md.
This is a great opportunity to reach more of your civil, military and commercial customers than usual. It’s not too late to get your ad into this issue.
Our Sept. 26 issue is going to the Asia-Pacific Satellite Communications Council (APSCC) 2016 in Kuala Lampur, Malaysia. SpaceNews Paris Bureau Chief Peter de Selding is moderating the Oct. 4 panel featuring Arianespace CEO Stephane Israel, ILS CEO Kirk Pysher and SpaceX President Gwynne Shotwell.
Did you know?
Every issue of SpaceNews’ biweekly magazine is hand delivered the day it comes out to more than 3,000 of the space industry’s top movers and shakers, including every member of the U.S. Congress and their professional staff.
The biweekly magazine also has its own website separate from SpaceNews.com.
Meet us in Paris
If you’re attending Euroconsult’s World Satellite Business Week Sept. 12-15, let’s get together. SpaceNews Editor in Chief Brian Berger, our new CEO Greg Thomas, and SpaceNews business development director Paige McCullough are attending the show. Contact Paige to meet with the team.
World Satellite Business Week Awards for Excellence in the Satellite Business
SpaceNews Editor in Chief Brian Berger will be on hand 2 p.m. Wednesday in the Imperial Salon of the Westin Paris to help present the World Satellite Business Week Awards for Excellence in the Satellite Business. The “Best Global Operator of the Year” award is shaping up as a four-way race between Inmarsat, Intelsat, SES and Iridium. Winners from all four award categories will be announced in an upcoming edition of SpaceNews.
Greg Thomas named SpaceNews CEO
Our new CEO Greg Thomas hiked and biked 485 miles across mountainous Bhutan for the 2015 documentary “Crossing Bhutan.”
Greg is a partner in Pocket Ventures, the Boulder, Colo., firm that bought SpaceNews in 2012 to accelerate the publication’s digital transition. As a board member, he worked with SpaceNews Editor in Chief Brian Berger re-inventing SpaceNews.com, which was recognized by the American Society of Business Publication Editors in 2015 with national and regional awards for best website redesign. Greg, a digital media veteran and former COO at Inside Communications, has been an integral part of the SpaceNews management and operations team since joining the publication’s Alexandria, Va. headquarters full time in early 2015. In July, he took over as CEO. Greg can be reached at firstname.lastname@example.org.
New e-newsletter in development
Building on the success of First Up, our daily e-newsletter with an astonishing 50 percent open rate, we’re revamping our long-time Friday newsletter.
Our Friday e-newsletter SpaceNews This Week — which reaches 14,000 in boxes and enjoys a 29-percent open rate —is being revamped for greater engagement. Instead of recapping the top five stories of the week, we will deliver a quickly digestible rundown of all the week’s news organized by industry sectors and topics. We’re calling it The SpaceNews Index. Exclusive advertising opportunities are available. Be the first!
Paige McCullough named business development director
Since Paige McCullough joined SpaceNews in 2014 as a business development manager, she’s never failed to impress with her intense focus on finding marketing solutions for her clients. The four years Paige spent with International Launch Services makes her keenly aware of what space marketing and communications professionals need from their media partners to accomplish effective print and digital ad campaigns and multi-platform marketing initiatives. You can reach Paige at +1-571-278-4090 or email@example.com.