SIRIUS ,
the only satellite radio service delivering uncompromised coast-to-coast music
and entertainment for your car and home, today demonstrated a live video
broadcast over its satellite radio system, becoming the first satellite radio
company to demonstrate video capability. The demonstration of this new video
transmission capability took place at the Consumer Electronics Show (CES) in
Las Vegas.
At its press conference today at CES, SIRIUS demonstrated a unique
application of its satellite technology that could enable its subscribers to
receive video transmissions, in addition to the company’s offering of music,
news, sports and entertainment. Today’s consumer options for in-vehicle video
are limited to built in VCRs or DVD players.
Currently, SIRIUS utilizes its satellite broadcast technology to transmit
100 digital “streams” of entertainment that include 60 streams of 100%
commercial-free music, and 40 streams of news, sports and entertainment for
$12.95 per month. Unlike today’s radio channels, these digital streams from
SIRIUS can also carry video signals or other data.
“It’s all about choice,” said Joseph P. Clayton, President and CEO of
SIRIUS. “Our technology enables us to transmit a wide variety of data in
addition to our commercial-free music and entertainment programming. But,
regardless of what we transmit, the emphasis is on variety of selection and
quality programming that enhances people’s lives. Ultimately, our mission is
to provide customers with premier entertainment choices.”
“SIRIUS is the only satellite radio company that features statistical
multiplexing technology, which allows us to maximize the utilization of our
bits,” said Larry Pesce, Vice President of Product Management and Strategic
Planning. “This technology not only lets us dynamically allocate bandwidth to
where the music needs it, but also gives us the flexibility to use those bits
to transmit other data, which could include stock quotes, news clips, kid
shows, sporting events, movies, along with many other types of content and
applications.”
About SIRIUS
SIRIUS is the only satellite radio service bringing listeners 100 streams
of the best music and entertainment coast-to-coast. SIRIUS offers 60 music
streams with no commercials, along with 40 world-class sports, news and
entertainment streams for a monthly subscription fee of $12.95. Stream
Designers create and deliver uncompromised music in virtually every genre to
our listeners 24 hours a day. Satellite radio products bringing SIRIUS to
listeners in the car, truck, home, RV and boat are manufactured by Kenwood,
Panasonic, Clarion, Audiovox and Jensen, and are available at major retailers
including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate
Electronics and Crutchfield. SIRIUS is the leading OEM satellite radio
provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW.
Automotive companies that have announced plans to offer SIRIUS radios in
select new car models include Chrysler, Dodge, Jeep®, Ford, Lincoln,
Mercury, Mazda, Land Rover, Jaguar, Volvo, Aston Martin, Nissan, Infiniti,
BMW, MINI, Audi and Volkswagen.
Click on http://www.SIRIUS.com to listen to SIRIUS live, or to find a
SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by reference
to the factors discussed in our Registration Statement on Form S-4 (File No.
333-101317) filed with the Securities and Exchange Commission on November 20,
2002. Among the key factors that have a direct bearing on our results of
operations are: our need for substantial additional financing in the first
half of this year; our dependence upon third parties to manufacture,
distribute, market and sell SIRIUS radios and components for those radios; the
unproven market for our service; our competitive position and any events which
affect the useful life of our satellites.
