CAPE CANAVERAL, Fla. — Media are invited to cover the second annual NASA OPTIMUS PRIME Spinoff Video Contest awards ceremony at the Kennedy Space Center Visitor Complex, Fla., on Thursday, April 12, at 10 a.m. EDT.

The contest is run by NASA Goddard Space Flight Center’s Innovative Partnerships Office in Greenbelt, Md., and aims to raise student awareness of how NASA technologies provide benefits to the public, as well as show the similarities with the popular OPTIMUS PRIME character from Hasbro’s TRANSFORMERS brand. Students nationwide in grades 3-12 were able to participate in this year’s contest.

The ceremony will include managers from NASA and Hasbro, the winning students, along with the associated NASA innovators and their commercial partners, and Peter Cullen, the voice of OPTIMUS PRIME.

Media interested in covering the service should contact Andrea Farmer at 321-449-4318. For information about the Kennedy Space Center Visitor Complex, visit: http://www.kennedyspacecenter.com

NASA will live webcast the ceremony at: http://www.ustream.tv/channel/nasakennedy

Video of the service will air on NASA Television’s Video File segment. For NASA TV downlink information, schedules and links to streaming video, visit: http://www.nasa.gov/ntv

Images of the ceremony will be available in Kennedy’s Media Gallery online at: http://mediaarchive.ksc.nasa.gov

For more information about NASA Spinoffs, visit: http://www.nasa.gov/spinoffs