For the second year in a row, a company that seeks to develop an air-launch system for small satellites has won a business plan competition organized by the Space Frontier Foundation.

CubeCab beat out six other companies in the competition held July 24 during the NewSpace 2014 conference in San Jose, California. The “Lightning Pitch” competition was a slimmed-down version of previous business plan competitions held by the organization, with companies required to give a four-minute pitch to judges, followed by a three-minute question-and-answer session.

CubeCab won the $20,000 first prize by pitching an air-launch system that can place individual cubesats into orbit. The system would be able to place individual cubesats into orbit on dedicated launches at the same price as current rideshare arrangements, where cubesats fly as secondary payloads on larger launch vehicles: $100,000 for a standard, or 1U, cubesat and $250,000 for a 3U cubesat — three conjoined cubesats functioning as a single spacecraft.

“The judges felt they were in line to solve one of the No. 1 problems that we have in our industry,” said Thomas Olson, organizer of the competition, during a July 24 awards ceremony, alluding to the challenges cubesat developers face in getting their spacecraft launched. “They had a management and technical team they thought was really unsurpassed among all the contestants today.”

CubeCab disclosed few specifics about their air-launch design. In his brief pitch, company Chief Executive Adrian Tymes listed some technologies the system will incorporate, from room temperature self-pressurizing propellants to the use of 3-D printed components, but not a complete system architecture. “We’re still weighing the various options,” he said in a brief interview after winning the competition.

CubeCab believes it can develop this system quite inexpensively. Tymes said in his presentation that the company is seeking $500,000 in a seed round and $4 million to $5 million in a Series A round. That would be sufficient, he said, to develop the system, although he said the company might need a couple of million dollars more to give it “runway” before revenue from launch services kicked in. The presentation, though, did not give the company time to break down its costs.

Tymes said he planned to set aside half of the $20,000 prize to cover future expenses, and the rest to pay off some debts and provide bonuses to the team.

CubeCab is the second air-launch company in as many years to win first prize at a business competition run by the Space Frontier Foundation. Last year, when the organization ran a full-fledged business plan competition, Atlanta-based Generation Orbit won first place.

In this year’s competition, RockZip, a maker of high-altitude balloons, won second place at $7,500. Elysium Space, a company that plans to launch cremains into space inside cubesats, won the $2,500 third-place prize.