Campaign To Reissue NASA’s 1975 ‘Worm’ Manual Surpasses Kickstarter Goal on First Day
Updated at 5:02 p.m.
WASHINGTON — A Kickstarter campaign to reissue the 1975 graphics standards manual that guided NASA’s post-Apollo rebranding effort surpassed its $158,000 goal Sept. 1, the same day it went live.
Backers pledging at least $79 will receive a hardcover reissue of the full-color manual, which spelled out how NASA’s new logo should be used on everything from letterhead to the space shuttle orbiters then still in development.
The book is sure to please fans of the NASA ‘Worm,’ the twisty, minimalist logo chosen in 1974 to bounce NASA’s big, blue ‘Meatball’ from all agency swag.
It would also make a great gag gift — emphasis on gag — for former NASA Administrator Dan Goldin, who abolished the Worm in 1992 and reinstated the Meatball the agency continues to use to this day.
The Kickstarter campaign was organized by Jesse Reed and Hamish Smyth, a pair of New York-based designers who last year successfully crowdfunded a similar effort to reissue a 1970 graphics standard manual of the New York subway system.